Privacy Policy

This policy applies to The Official Boots and Hearts Shop only. To keep things easy, we’ll call this the ‘Shop.

For more information on how Boots & Hearts treats your personal information when you use the main site ( or at the Boots and Hearts Festival itself, please read this policy.



Personal Information is any information that could be used to identify you.  This includes your name, age, birthday, phone number, address, credit card number, or email address.  It could also include information on how you use our Shop.



We need your consent before we collect any personal information. Your consent can be implied, or provided expressly (meaning: you take an active step to give us the information).

You must be an adult to provide consent, whether implied or express.

What if I’m not an adult?

If you are not an adult, we need your parent or guardian to provide consent before you access this Shop or buy any products.  Sorry for this young friends – but we must reserve the right to refuse your access to our Shop if your folks aren’t on board (it’s the law).

Not sure if you are an adult? Talk to your parent or guardian about the ‘age of majority’ in your home province or territory. They’ll let you know.

Parents: If you believe your child has provided personal information to us, please contact us at If, at any point, we learn that a child under the age of 13 provided information, we will quickly delete such information in a secure manner.

Tell me about that implied an express thing again?

When you provide us with personal information to complete a transaction, verify your credit card, place an order, arrange for a delivery or return a purchase, you provide us implied consent to collect and use that information for that specific reason only. I mean…we can’t deliver you a t-shirt without using your mailing address – right?

If we ask for your personal information for a secondary reason, like email marketing, your consent will require an active step – like checking a box or typing your email address. Our lawyers call that an ‘opt-in’ or express consent. So we do the same.


How do I withdraw my consent?

You can withdraw your consent at any point - just ask us to stop collecting, using or storing your personal information. We’ll take care of it from there. For example, you can tell us to stop emailing you in three different ways (what a time to be alive) - by clicking ‘unsubscribe’ at the bottom of any of our emails, write us at, or by snail mail at:

The Official Boots and Hearts Shop, 35 Currah Road, St. Thomas, ON, N5P 3R2. Only catch – if we don’t have your information we may not be able to provide you certain services.


When you buy a product from our Shop, we collect the personal information necessary to make the sale. This includes your name, address, credit card, and email address.

When you browse our Shop, we automatically receive your computer’s internet protocol (IP) address. Your IP address helps us learn about your browser and operating system.  This lets us troubleshoot issues, prepopulate forms, and other technical services that improve our Shop’s services. 

We also collect information that you provide to us directly.  The best example of this is opting-in to our email newsletter.  When you do this, we collect your personal information (e.g. your email address) to send you emails about our Shop, new products and other updates that we describe before you give us the OK. 



We may use your personal information in any of the following ways:

  1. Provide you with the products you ordered.
  2. Provide you with other services or information that you may request from us. This includes e-mail newsletter services, fan club information, contests, mail-order consumer product catalogues, merchandise offers and event information;
  • Better understand your interests or preferences, so that we may recommend particular products, offers or services that align with these interests and preferences. For example, we may use your personal information to personalize the content or layout to enhance the experience of your visit;
  1. Conduct market research; for example, our Shop uses Google Analytics to help us learn about visitors to our Shop and what pages are being looked at (basically, they help run a web page popularity contest);
  2. Administer promotions and contests conducted by us for which you have registered to participate; and
  3. Process customer/fan complaints/feedback.



We store your personal information securely, and so do our partners (see more on our friends at Shopify below).  

We follow industry best practices (at minimum) to make sure your personal information is not lost, misused, accessed, disclosed, altered or destroyed.

We keep your personal information only for as long as needed to provide the services that you request – after that, we delete it! The only exceptions to this are situations where our lawyers get involved because a longer retention period is required by law, to resolve disputes, to prevent fraud, or to enforce agreements.


  • Pro tip – when we use the phrase ‘third party service providers’ below we mean: companies that we hire to help provide you a great experience.


We share your personal information with third party service providers that help us sell and deliver products to you (like our friends at Shopify Inc. - more on that below).

If required by law, we may share your personal information with folks that are no third party service providers. The same applies if you violate our Terms of Service. So keep things on the up and up, ok?

Otherwise, we do not sell, rent or disclose your personal information to any third party without your consent.


Our Shop is hosted on Shopify Inc. They are great (and we hear they are country music fans). They provide us with the online e-commerce platform that allows us to sell our products and services to you.

 Your Shop-related data is stored through Shopify’s data storage, databases and the general Shopify application. They store your data on a secure server behind a firewall.


If you choose a direct payment gateway to complete your purchase, then Shopify stores your credit card data. It is encrypted through the Payment Card Industry Data Security Standard (PCI-DSS). Your purchase transaction data is stored only as long as is necessary to complete your purchase transaction. After that is complete, your purchase transaction information is deleted. All direct payment gateways adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, MasterCard, American Express and Discover. PCI-DSS requirements help ensure the secure handling of credit card information by our Shop and its service providers.

For more insight you may also want to read Shopify’s Terms of Service ( or Privacy Statement (



Other third party service providers we use will only collect, use and disclose your information to the extent necessary to allow them to perform the services they provide to us.

Certain third-party service providers, such as payment gateways and other payment transaction processors, have their own privacy policies in respect to the information we are required to provide to them for your purchase-related transactions. For these providers, we recommend that you read their privacy policies so you can understand the way your personal information will be handled by these providers.

Remember that certain providers may be located, or have facilities that are located, in a different country than either you or us. So if you elect to proceed with a transaction that involves the services of a third-party service provider, then your information may become subject to the laws of the country (or countries) in which that service provider or its facilities are located. As an example, if you are located in Canada and your transaction is processed by a payment gateway located in the United States, then your personal information used in completing that transaction may be subject to disclosure under United States legislation, including the Patriot Act. Once you leave the Shop or are redirected to a third-party website or application, you are no longer governed by this Privacy Policy or our website’s Terms of Service.



When you click on links on our Shop, they may direct you away from our Shop. We are not responsible for the privacy practices of other sites and encourage you to read their privacy statements.



Cookies are small pieces of data that are stored on your computer, mobile phone, or other device. Cookies help us remember your information so we can provide our online services, monitor their delivery, and analyse their effectiveness. They help us provide a better experience and customize the Shop to your preferences.

Here is a list of cookies that we use. We’ve listed them here so you that you can choose if you want to opt-out of cookies or not.  You can opt-out by using the settings in your browser. Bad news though - if you opt-out, you may not be able to use certain parts of the Shop.

  • _session_id, unique token, sessional, Allows Shopify to store information about your session (referrer, landing page, etc.).
  • _shopify_visit, no data held, Persistent for 30 minutes from the last visit, Used by our website provider’s internal stats tracker to record the number of visits
  • _shopify_uniq, no data held, expires midnight (relative to the visitor) of the next day, Counts the number of visits to a store by a single customer.
  • cart, unique token, persistent for 2 weeks, Stores information about the contents of your cart.
  • _secure_session_id, unique token, sessional
  • storefront_digest, unique token, indefinite If the shop has a password, this is used to determine if the current visitor has access.
  • PREF, persistent for a very short period, Set by Google and tracks who visits the store and from where

We reserve the right to modify this privacy policy at any time, so please review it frequently. Changes and clarifications will take effect immediately upon their posting on the website. If we make material changes (legal talk for ‘big change’) to this policy, we will notify you here that it has been updated, so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we use and/or disclose it.

If our Shop is acquired or merged with another company, your information may be transferred to the new owners so that we may continue to sell products to you.



If you would like to: access, correct, change or delete any personal information we have about you, register a complaint, or simply want more information contact our staff at or by mail at

The Official Boots and Hearts Shop
35 Currah Road 
St. Thomas, ON 
N5P 3R2

Thanks for reading, and enjoy your Boots and Hearts Shop products!